CRM-Enabled Communication Strategy Toolkit

This CRM-Enabled Communication Strategy Toolkit is designed to guide communication professionals at Gonzaga University through the transition to a new customer relationship management (CRM) system by offering practical, ethically grounded strategies for personalized engagement. Developed in alignment with Jesuit values, the toolkit emphasizes transparency, accessibility, and respect for diverse audiences. Informed by communication ethics and digital media best practices, it equips communication teams to foster authentic relationships, strengthen trust, and support strategic goals such as fundraising and constituent engagement through thoughtful and responsible use of CRM technology.